Kettler Enterprises, Inc

  • Director, Digital Marketing Services

    Job Locations US-VA-McLean
    Job ID
    # of Openings
    Position Type
    Regular Full-Time
  • Overview

    The Director of Marketing Services leads the Kettler’s digital marketing services team and is responsible for executing the company’s integrated online strategy with wider company marketing plans. S/he drives all digital marketing efforts to achieve business objectives. The Director leads and directs through highly innovative, bold next generation practices, via a strong customercentric platform.


    • Manage and oversee the department’s menu of digital services. Regularly evaluates and measures service performance, in maintaining relevant and engaging digital services and resources.
    • Leads and supervises digital marketing services team.
    • Manage all digital marketing channels (e.g. websites, SEO, etc.) and ensure strategic consistency.
    • Set operational strategy and goals, in conjunction with Chief Marketing Officer’s platform initiatives.
    • Develops and executes integrated online strategy.
    • Forecasts performance trends and act proactively to increase Kettler’s market segment.
    • Create and measure ROI and KPIs and prepare budget.
    • Track conversion rates on digital channels and develop solutions leading to enhanced conversion performance and consumer experience.
    • Liaise with intra-departmental leaders to increase client satisfaction through cohesive strategies.
    • Keep abreast of the market for new technologies that will optimize digital marketing performance and enhance the competitive positioning of Kettler’s digital marketing services.
    • Serve as chief architect of Kettler’s long-term digital marketing roadmap.
    • Maintain competitive digital intelligence and construct consumer roadmap around multi-touch attribution trends and strategies.
    • Position insight based integrated digital strategies around consumercentric psychographics, personas and tapestry profiles.
    • Reviews online statistics, changes to the marketplace and identifies best practices to optimize online marketing performance or changes plans accordingly.
    • Direct PPC, SEO and other digital media experiences to support lead generation for properties.
    • Improve the usability, design, content of Kettler’s corporate and property websites, as well as ensure the alignment of performance benchmarks with third-party providers.
    • Identify new digital media partners (vendors) and manage their service efforts, in maintaining the integrity of Kettler’s digital strategy and roadmap.
    • Evaluate consumer research and market conditions for strategy enhancements.
    • Review new technologies and keep the company at the forefront of developments in digital marketing.​
    • Ensures client customercentric engagement throughout operations touchpoints.
    • Perform client consultations and visits, in assessing custom digital performance plans, as well as reporting needs.
    • Lead media performance service, in positioning insight opportunities on advertising, digital, social and other related channels.


    Education and/or Experience

    • College degree and 7-10 years digital marketing experience.
    • 4 years of supervisory experience.
    • Must have experience working in a digital marketing environment.


    Skills/Specialized Knowledge

    • Exceptional interpersonal skills.
    • Passion for digital technologies.
    • Demonstrable experience in designing and implementing successful digital marketing campaigns
    • Strong understanding of how current digital marketing channels function.
    • Solid knowledge of online marketing tools and best practices.
    • Hands on experience with SEO/SEM, Google Analytics and CRM software.
    • Strong team management and communication (written and verbal) skills.
    • Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate.
    • Experience in managing PPC, SEO/SEM, Google Analytics and CRM software.
    • Familiarity with web design.
    • Excellent analytical and project management skills
    • Ability to read and interpret business intelligence data and other reporting tools.
    • Strong interpersonal communications skills both verbal and written
    • Effectively organize, prioritize and time manage workload.
    • Maintains discretion in working with sensitive and confidential information.
    • Work comfortably in a fast-paced environment with competing priorities
    • Have excellent time-management skills.
    • Think creatively and strategically and have exceptional problem-solving skills.
    • Remains calm under stress and uncertainty inspiring the same in his/her juniors.


    Other Requirements

    Positive attitude, flexibility, and ability to multi-task


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