Kettler Enterprises, Inc

  • Director, Marketing Technology

    Job Locations US-VA-McLean
    Job ID
    2018-3296
    # of Openings
    1
    Category
    Information Technology
    Position Type
    Regular Full-Time
  • Overview

    The Director of Marketing Technology oversees the Marketing Technology Coordinator and is responsible for leading the planning and execution of Kettler’s digital marketing strategy to align with the objectives and goals of our internal and external clients, team members, and the multifamily industry.

    Responsibilities

    • Lead and supervise Marketing Technology Coordinator
    • Set strategy and goals for Marketing Technology department in conjunction with CIO’s initiatives
    • Monitor market for best practices that will improve and optimize the department’s operational and strategic performance
    • Ensure customer-centric engagement for both internal and external clients; engage collaborative relationships with intra-departmental groups to support shared services goals
    • Develop, manage and oversee the department’s menu of services; regularly evaluate and measure service performance to support competitive and cost effective strategies
    • Maintain relationships with all ILS representatives, ad agency account reps, software account reps and website developers
    • Contribute to department effectiveness by identifying short-term and long-range issues; provide information and commentary to support recommendations, options, solutions and courses of actions
    • Oversee the design, development and launch of new websites (custom and template) while sticking to a strict timeline and budget; lead maintenance and improvement efforts for websites and Kettler.com
    • Manage company-approved website design standards to ensure overall best practices are used and functionality is consistent from site to site
    • Lead set up and implementation of automated marketing suite to include HyMail, HyForms, and HyTours
    • Create new product and program rollout communication plan and reference documents
    • Manage Yardi Rent Cafe and CRM set up, maintenance, and troubleshooting
    • Oversee successful Rent Café/CRM rollout and on-boarding of 50+ properties during next 12 month migration period
    • Maintain GoDaddy account including URL purchase, transfers, forwarding, hosting, and SSL certs
    • Initiate integration connections between 4 PMS systems and corporate website, property websites, ILS sites, call centers, other 3rd party applications; troubleshoot integration problems that may arise in a timely manner to prevent downtime and bad user experiences
    • Provide helpdesk support for Yardi CRM, Rent Café, Entrata, OneSite Marketing

    Qualifications

    • Lead and supervise Marketing Technology Coordinator
    • Set strategy and goals for Marketing Technology department in conjunction with CIO’s initiatives
    • Monitor market for best practices that will improve and optimize the department’s operational and strategic performance
    • Ensure customer-centric engagement for both internal and external clients; engage collaborative relationships with intra-departmental groups to support shared services goals
    • Develop, manage and oversee the department’s menu of services; regularly evaluate and measure service performance to support competitive and cost effective strategies
    • Maintain relationships with all ILS representatives, ad agency account reps, software account reps and website developers
    • Contribute to department effectiveness by identifying short-term and long-range issues; provide information and commentary to support recommendations, options, solutions and courses of actions
    • Oversee the design, development and launch of new websites (custom and template) while sticking to a strict timeline and budget; lead maintenance and improvement efforts for websites and Kettler.com
    • Manage company-approved website design standards to ensure overall best practices are used and functionality is consistent from site to site
    • Lead set up and implementation of automated marketing suite to include HyMail, HyForms, and HyTours
    • Create new product and program rollout communication plan and reference documents
    • Manage Yardi Rent Cafe and CRM set up, maintenance, and troubleshooting
    • Oversee successful Rent Café/CRM rollout and on-boarding of 50+ properties during next 12 month migration period
    • Maintain GoDaddy account including URL purchase, transfers, forwarding, hosting, and SSL certs
    • Initiate integration connections between 4 PMS systems and corporate website, property websites, ILS sites, call centers, other 3rd party applications; troubleshoot integration problems that may arise in a timely manner to prevent downtime and bad user experiences
    • Provide helpdesk support for Yardi CRM, Rent Café, Entrata, OneSite Marketing

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